The Story of Vitasoy

Fascinating article in the SCMP this week on the early history and brand evolution of Vitasoy. The soy milk drinks company was founded in 1940 by Dr. Kwee Seong Lo as a way to fight malnutrition among Hong Kong’s fast-growing and largely lactose intolerant immigrant population from Mainland China. According to the article, the business struggled in its first year and […]