Kleiner Perkins Caufield & Byers partner Mary Meeker recently published her annual global internet trends report. You can find a link to the presentation here but it is also embedded at the bottom of this post for ease of reference. Well worth a read as it contains lots of interesting data and insights.
For folks interested in regional trends, the deck includes sections on China (see slides 193-231) and India (see slides 232-287). The China internet slides are provided by Zhang Lei’s Hillhouse Capital.
Some highlights / interesting data points below:
China:
- Largest market of mobile internet users (~700m) in the world (slide 200).
- Chinese consumers now spend 55% of their total media time on the internet (slide 203).
- Mobile internet consumption surpassed television in 2016.
- China is the largest on-demand transportation (cars + bikes) market in the world, with 67% of global market share as measured by trip volume (slide 212).
- 2016 mobile payment volume was US$5bn, up >2x year-on-year (slide 219).
- As of Q1 2017, Alibaba and Tencent have ~94% of the mobile payment market.
- ~71% of e-commerce spending is now happening on mobile devices (slide 225).
India:
- 355m internet users; second largest market behind China (slide 234).
- Penetration rate is still only 27%, however, so lots of room for growth.
- ~80% of internet usage is mobile (slide 257).
- Average wireless data prices per GB have come down a lot (~48% in the last year) as market incumbents respond to Jio’s low pricing (slide 244).
- Aadhaar IDs + eKYC are improving foundational access to broad services (e.g. mobile phone, banking, pensions & social services).
- ~82% of the population now have Aadhaar Digital IDs vs. zero six years ago (slide 259).
- Overall, consumers in India are benefiting from both increasing competition across the landscape (hardware, data providers, e-commerce etc.) and digital-focused government policies.
Embedded file: